Art Development - The Three P's of Production - Ordinary Animator

1.3.1 Art Development

Art Development is the process of establishing and creating the visual elements of the animation to ensure consistency and cohesion. Do you want cartoon characters on realistic backgrounds? Or do you want your characters and backgrounds to be more consistent in their use of colors?

Visual Development: Defining the overall visual style, tone, and aesthetic direction of the animation.
Character Design: Designing characters, including their appearance, personality, and movement.
Environment Design: Creating the world and settings where the story takes place, including backgrounds and locations.
Set Design: Designing specific locations or spaces within the environment for key narrative moments.
Color Scripts: Developing color schemes and lighting to convey mood and emotional shifts throughout the story.
Style Guides: Establishing visual rules and guidelines to ensure consistency in all assets.

1.3.1 Art Development

Visual Development: Defining the overall visual style, tone, and aesthetic direction of the animation.
Character Design: Designing characters, including their appearance, personality, and movement.
Environment Design: Creating the world and settings where the story takes place, including backgrounds and locations.
Set Design: Designing specific locations or spaces within the environment for key narrative moments.
Color Scripts: Developing color schemes and lighting to convey mood and emotional shifts throughout the story.
Style Guides: Establishing visual rules and guidelines to ensure consistency in all assets.